Rush Week Pop-Up — Final Report
Kotex × CRWD · University of Arizona · Learning Services Center · Aug 29–30
CRWD deployed a 50-creator University of Arizona roster to the Kotex Rush Rally pop-up at the Learning Services Center across Rush Week weekend. Creators captured on-site content, published to TikTok and Instagram, and drove sustained Gen Z reach through the highest-traffic weekend of the semester.
Headline Results
Final delivery against the scoped program.
Content Delivery
What went live, and where.
Audience & Reach
Combined across every post live in market.
Highest-performing creator content in market.
Live Posted Content
50 posts published in market. 30 captured tiles shown below; a further 20 Instagram stories ran without screen capture.
Video16.3K viewsRush made easier!! #kotexrushrally #sponsored @Kotex® US 🫶🏻🫶🏻
Video12.7K viewsCOME STOP BY!! @kotex will be on our campus giving out goodies and period support products! #universityofarizona #uofa #kotex #popup
Video8.1K viewsVideo from the Kotex Rush Rally pop-up
Video7.7K viewsPhilo day 2 refresh 💕 @Kotex® US | #KotexRushRally #sponsored
Video6.8K viewsso lucky @Kotex® US came and did the rush rally it was so convenient #kotexrushrally #sponsered
Video1.6K views#kotex #universityofarizona
Video1.5K viewsKotex providing the best products for a little Philo round refresh! @Kotex® US #kotexrushrally #sponsored
Video1.3K viewsSo excited to attend the @kotex Rush Rally popup here at The University Of Arizona! #ad #kotex #UofA #rush
Video985 views#KotexRushRally #universityofarizona
Video537 viewsStop by the Kotex Rush Rally near the Learning Center for free products, beauty touch-ups, and more! Saturday + Sunday, 10 AM–5 PM ✨ @Kotex® US #KotexRushRally
Video314 viewsCan't wait to see you at @Kotex® US pop up this weekend next to the Learnjng services center!! #kotexrushrally #sponsored #uofa
Video99 viewsWe care about YOU!🫶🏻 Come join Kotex Pop Up at the University of Arizona Campus! Rush week can be stressful but Kotex is there to help!💕
Video68 viewsDraft submission from @kaelahhhh_
Video65 viewsFor anyone going through recruitment or just wants to stop by! #tucson #uofa #uofaz #rush #KotexRushRally
Video57 viewsJoin us at the University of Arizona for a Kotex pop-up! 🤩 There will be Kotex products, a beauty touchup bar, and period care support for all the ladies! I hope to see you all there ✨ #backtoschool #kotex #kotexproducts #periodproducts #CRWD
Video46 viewsGirls go touch up your makeup!! #uofa #uofarush #rush
Story3K viewsRush Rally pop-up story — Learning Services Center, 10AM-6PM
Story2K views#kotex Rush Rally story
Story985 viewsCome show up for the Kotex Pop up during Rush this week! It's a great way to get some free goodies and touch up your makeup in between houses!
Story880 viewsWe got YOU this weekend! Come join Kotex Pop-Up at the university of Arizona campus! Rush week can be stressful but Kotex got you
Story860 viewsKotex Rush Rally pop-up flyer — IG story
Story790 viewshad an amazing time at @kotexus rush rally today, was able to touch up my hair and sunscreen it was a life saver! #kotexrushrally #sponsered
Story650 viewsKotex Rush Rally pop-up flyer — IG story
Story640 viewsKotex Rush Rally pop-up flyer feature
Story590 views#kotex Rush Rally story
Story570 viewsKotex Rush Rally pop-up flyer — IG story
Story520 viewsKotex Pop-Up flyer story
Story510 viewsKotex Pop-Up flyer story
Story505 viewsInstagram story
Story480 viewsMake sure yall drop by the Kotex pop up rally this weekend !! They’ll have goodies for yalllll!
Standout Posts
Creator content that carried the activation.
Rush made easier!! #kotexrushrally — strongest organic reach of the weekend.
"so lucky @Kotex US came" — high-affinity brand mention with product in frame.
Direct call to action driving foot traffic to the Rush Rally booth.
Product-forward review framing Kotex as the rush-week essential.
On-site story series covering the booth experience end to end.
Flyer story amplification ahead of the weekend, driving pre-event awareness.
Campaign Review & Notes
Precision notes from the real situation on the ground.
Two major storms moved through Tucson over the weekend, delaying sorority PNM schedules and cutting the activation window by 3+ hours on both days. The team adapted in real time to the compressed windows.
Kotex requested rushing members only, but PNMs are required to stay inside their houses for most of the day during Rush Weekend. That kept a large portion of the sourceable pool unavailable to stop by the pop-up during open hours.
Search "Kotex" or "Kotex Rush" on TikTok and the feed is filled almost exclusively with CRWD members — the campaign owned the hashtag surface. Thrilled we were able to pull it off.
This engagement started as a broad CRWD attendance play and was quickly narrowed to a niche creator UGC campaign. CRWD adjusted in real time and delivered against a moving target.
On-Site Distribution
CRWD members handed out 500 printed Kotex Rush Rally flyers directly to students across campus during Rush Week — driving foot traffic to the pop-up and extending reach beyond the digital content program.
- ▸ Printed and cut by the CRWD street team ahead of the activation
- ▸ Hand-distributed around Greek Row and high-traffic campus zones
- ▸ Complemented the digital content push with physical on-the-ground presence
Recommended Next Steps
Where CRWD would take the program from here.
- 01Extend the model to additional Big 12 campuses for spring recruitment.
- 02Lock usage rights extensions on the top-performing assets for paid amplification.